Smeralda Holding, the company owned by Qatar Holding and possessor of the most important 5-star assets on the Costa Smeralda, has signed a partnership with Azumi Ltd, an award-winning multinational company operating in the restaurant sector and present on a global scale with a wide range of elegant brands and locations.
Through this agreement with Azumi Ltd, the Costa Smeralda will further increase its offering of food outlets with the opening of Zuma in Porto Cervo in the spring of 2022.
Already present in Italy with its acclaimed restaurant in the heart of Rome, Zuma offers a sophisticated version of the traditional Japanese Izakaya.
The collaboration with the internationally renowned brand is part of the strategy for development and diversification of tourist services through the significant five-year investment programme set up by the Smeralda Holding Group in 2017.
Azumi Ltd, created by Rainer Becker and co-founded by Arjun Waney, has been operating in the international restaurant sector since 2002, when the first Zuma London opened. Currently the brand is present in 11 locations around the world, as well as 5 seasonal destinations. The culinary concept of Zuma, for which the Chef
Rainer Becker has received numerous international awards and forms of recognition, presents a contemporary version of authentic Japanese cuisine
The deal confirmed with an organisation as vibrant as Zuma will allow the addition of a distinctive element, providing a further attraction for the type of sophisticated and cosmopolitan clientele that is at home in the brand’s restaurants. The creation of elegant environments through design, is combined with relaxed yet attentive service, where clients naturally feel at ease. These elements are in harmony with the Costa Smeralda, which combines luxury and authenticity like no other destination in the world.
Mario Ferraro, CEO of Smeralda Holding commented: “The partnership with Azumi Ltd is a further sign from Smeralda Holding to the international tourism market of its focus on innovation and differentiation that has characterised our strategy over recent years. With Zuma, we share a capacity for visionary ideas, as well as a contemporary and international attitude, combined with a desire to preserve the authentic values of our culture. This is the approach that we look for in all of our collaborations and that we believe is a powerful factor in further increasing the attractiveness of the Costa Smeralda.”
“We are delighted to be opening a second restaurant in Italy in the wake of the success of Zuma Rome, which opened in 2016” commented Sven Koch, the CEO of Azumi Ltd. “The Costa Smeralda is undoubtedly a special destination. We are proud to announce the partnership with Smeralda Holding, thanks to the work carried out in collaboration with Mario Ferraro and his team. We are confident that it will be an exciting project for all of us”.