Smeralda Holding, the company owned by Qatar Holding, owner of the most important 5-star tourist assets on the Costa Smeralda, has signed an agreement with the Bocconi University School of Management for the definition of a Sustainability Programme aimed at identifying strategies and initiatives for reducing the impact of the Group’s activities over the next five years.
The goal of Smeralda Holding forms part of the more extensive programme that the Costa Smeralda Consortium has already set in motion, by firstly signing an agreement with the SDA Bocconi with the dual aim of developing its own strategic programme for more sustainable management of the area and consortium services, thus creating a virtuous circle that involves all the Consortium associates, leading the Costa Smeralda as a whole towards making ecologically sustainable decisions and reducing CO2 emissions on the Costa Smeralda. The valorisation and safeguarding of the land and environmental assets associated with the Costa Smeralda brand have always been fundamental components of Smeralda Holding’s strategic approach. 96% of the consortium area is uncontaminated green land which, together with the range of services provided by the group – services that increase every year – represents the true distinctive factor of the tourist destination.
The Smeralda Holding group has already been following a process dedicated to sustainability for some time, with the setting up of a series of initiatives aimed at valorising green areas, as well as the creation of nature trails such as the Pevero Health Trail. The Group has also adopted a plastic-free policy, banning not only plastic straws and bottle, but also cutlery, plates and cups, substituting them with biodegradable materials, and has set in motion a number of initiatives aimed at local communities. The partnership with the SDA Bocconi is an evolution of the values that have always been at the heart of the Costa Smeralda and will be aimed at the development of further strategies to strengthen the Group’s commitment to sustainability.
In particular, the structures owned by the Smeralda Holding group, from the hotels to restaurants and bars, as well as the Marina and Golf Club, will all be involved in a programme studied by the SDA Bocconi, which will aim to reduce all forms of environmental impact through actions and practices regarding the strategic management of refuse, water, energy and mobility, which will be totally electric by 2026. This approach will also be applied to technological systems, with the aim to further reduce emissions. This will result in benefits and significant investments not only for the company, but also for the area itself, in line with the Group strategy, which has always been targeted at the creation of added value for the territory.